What ever happened to the clic horror writers,books?

There used to be the greats. Poe, Lovecraft, etc. Now a horror writer is just a writer and there are no more greats. The only one of I can think of right now is Stephen King. Books used to be works of art, now, they are just books. Whatever happened to the great horror writers and the great horror stories of the world? Now if you publish a story, it quickly gets lost, in the world of literature.